WhyWhyTellMeWhy is the creative practice of Hong Kong-based brand strategist, design & creative director Kafai Mak. With over 15 years of experience spanning design & advertising, Kafai’s work playfully intertwines big ideas, brand strategy and pop culture together. Ignited by what-ifs and a simple belief that life is happier well-designed, he’s on a journey to explore new creative possibilities that enrich people’s lives.